In 2013, Cozz began to take rap seriously, and recorded a demo tape. A few months later, he released the music video for “Dreams”. Shortly after, he started to get notice, and having meetings with many different labels. Cozz’s manager brought the music video to J. Cole and was later signed to Dreamville Records.
On February 20, 2017, it was announced that he had signed to J. Cole’s Dreamville label (a connection made with the rapper via J.I.D’s part in the 2014 tour with Bas and Cole’s friend and producer Cedric Brown), which released the single “Never”. The full-length album, The Never Story was released on March 10, 2017. The album includes guest features from EarthGang, 6LACK, and Mereba, and production from J. Cole and Childish Major, among others. He was also an opening act on the 4 Your Eyez Only Tour in 2017. In November 2017, J.I.D co-headlined in his Never Had Shit Tour with EarthGang, and guests Lute, Chaz French, and Mereba. It included 15 dates in North America, and continued in 2018, with 19 dates in Europe.
Meet Ari Lennox
On July 21, 2015, she was featured on Omen’s album Elephant Eyes on the track “Sweat it Out”. On December 8, it was announced that she, as well as Carolina rapper Lute, was signed to Dreamville Records. She made an appearance on the collaborative album Revenge of the Dreamers II, on the track “Backseat” with Cozz.
On October 21, 2016, she released her debut EP titled Pho. Ari Lennox performed as an opening act on J. Cole’s 4 Your Eyez Only Tour during 2017.